Successful B2C mobile banking tech campaign with a quick pandemic pivot.

Jack Henry, a leading provider of core banking technology, deployed a B2C digital banking campaign that lifted product usage by 318%.

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Challenge

Jack Henry, a leading provider of core banking technology, needed a series of quarterly campaigns to provide to clients for promoting their new Online Financial Management product. We created a series of mobile assets that financial institutions could download and easily deploy from their own brands directly to their customers.

We developed a thoughtful campaign that spoke to customers' uncertainty during the pandemic.

Results

The combined B2B and B2C strategy engaged clients and consumers with a series of drip emails, web content, video, and social media assets. Campaign results included 44 participating financial institutions representing a total of:

The campaign goals were twofold:

Provide consumer education, engagement, and brand awareness of the new product to increase satisfaction, retention, loyalty, and consumer insights.
Increase client engagement, to strengthen client relationships and retention based on added value of product marketing materials.

Marketing Solution

The Right Product

Jack Henry’s clients are community banks and credit unions. During the pandemic, online banking products were particularly suited to engage banking consumers with digital banking, often for the first time. This campaign highlighted the usefulness and ease that online banking products can provide for people’s financial wellness.

The Right People

The campaigns targeted C-suite leaders, marketing leaders, and decision makers at financial institutions with assets between $1 and $20 billion, since they're the right fit for StrategyCorps solutions.

The Right Strategy

A comprehensive B2B strategy engaged prospective and existing clients with thought-leadership content that motivated their interest in StrategyCorps' solutions.