Startup non-profit foundation, Rota Foundation launches multi-channel awareness program.
Challenge
Founded in 2025, The Rota Foundation is a non-profit charitable organization that assists 501(c) organizations to meet their goals and objectives through monetary donations. Their goal was to establish the foundation, build awareness, and maximize giving opportunities. In order to accomplish this,
The Rota Foundation needed to establish a mission statement and relatable brand identity, create an engaging online presence, and set up an ongoing network of communication channels.
Results
The Rota Foundation’s brand identity is rooted in the aesthetics of the port city of Rota, Spain, where its founder was stationed for years at a U.S. Naval Base. The logo is inspired by an architectural feature of Rota’s Plaza De Bartolomé Pérez, and the brand also draws imagery from other Rota landmarks, evoking the blue skies and nearby waters to create a feeling of aspiration and hopefulness.
The brand guidelines detail The Rota Foundation’s visual identity, ensuring its consistent and professional application across all platforms.
The Rota Foundation website conveys the heart of its charitable message, builds trust with the target audience, and is easy to navigate for donors and grant-seekers. We chose a platform with back-end CRM capabilities for easy tracking, a donation portal, and marketing outreach.
Marketing & Communications Solution
The Right People
CreativeTrae pulled together a project team that consisted of branding and graphic designer Leigh Hubbard, copywriter Gregg Early, and the web development team at RAIN led by UX designer Brooklyn Witteman. This team worked closely with the founder to ensure his plan came to life and met his goals for the foundation he envisioned.
The Right Timing
The Rota Foundation’s founder launched the needs-based charity as a result of selling his tech company in 2024. After having run a charitable arm of that company for several years, he wanted to continue to give back to local communities in meaningful ways. Around the same time federal funding was being scaled back significantly, which led to even more need for private charitable giving.
The Right Strategy
In order to confirm the branding and website were working successfully, we reached out to Kim Wilkens from Charlottesville Women in Tech, a well-established 501c community organization. Their Tech-Girls program was looking for funding to start a local middle school girls’ program. We asked Kim to be our test-case funding applicant to help us work out a smooth and easy to navigate process on the website.
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