Fintech marketing strategy results in +5k warm, engaged leads.
Challenge
Headquartered in Nashville, TN, StrategyCorps offers checking account optimization and analytics. Their marketing goal was to increase engaged leads for their analytics and checking-related solutions.
Campaign Results
About 45% of all leads came from email drip campaigns driving traffic to thought-leadership in their website's Discovery Center.
The Discovery Center offers educational and informative content including articles, research, webinar recordings, and case studies. The comprehensive marketing strategy also deployed ad campaigns, social media, webinars, and conference sponsorships.
Marketing Solution
The Right Product
StrategyCorps' clients are banks and credit unions. Due to changing rules about banking fees, these financial institutions were looking for ways to increase revenue from their existing accounts.
The Right People
The campaigns targeted C-suite leaders, marketing leaders, and decision makers at financial institutions with assets between $1 and $20 billion, since they're the right fit for StrategyCorps solutions.
The Right Strategy
A comprehensive B2B strategy engaged prospective and existing clients with thought-leadership content that motivated their interest in StrategyCorps' solutions.
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