12 Month Strategy for Lead Gen Growth

Challenge

Headquartered in Nashville, TN, StrategyCorps offers checking account optimization and analytics. Their marketing goal was to increase engaged leads for their analytics and checking-related solutions.

Results

About 45% of all leads came from email drip campaigns driving traffic to thought-leadership in their website's Discovery Center.

The Discovery Center offers educational and informative content including articles, research, webinar recordings, and case studies. The comprehensive marketing strategy also deployed ad campaigns, social media, webinars, and conference sponsorships.

• 5k warm leads

• 45% leads from content center

• 665 leads for new, high-asset product line

About 45% of all leads came from email drip campaigns driving traffic to thought-leadership.

Marketing Solution

The Right Product

StrategyCorps' clients are banks and credit unions. Due to changing rules about banking fees, these financial institutions were looking for ways to increase revenue from their existing accounts.

The Right People

The campaigns targeted C-suite leaders, marketing leaders, and decision makers at financial institutions with assets between $1 and $20 billion, since they're the right fit for StrategyCorps solutions.

The Right Strategy

A comprehensive B2B strategy engaged prospective and existing clients with thought-leadership content that motivated their interest in StrategyCorps' solutions.